Since 2009, Scary Beasties has developed Comic Relief and Sport Relief’s suite of kids’ games to accompany the Charity’s annual campaign. We work closely with the brand to create engaging concepts and characters that not only entertain, but also raise awareness of the campaign messages.
For the 2016 campaign we worked with the in-house design team at Sport Relief to create Neo’s Gym. The three different games are based around the real world activities of cycling, swimming and running which people take part in to raise money for the worthy causes Sport Relief supports.
The games were built in HTML 5 and work on both mobile and desktop browsers. The games feature fast and addictive gameplay as players progress through each different mini game, with difficulty levels getting progressively harder.